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Mon - Sat: 9:00 - 18:00 Sunday CLOSED -- Join Now CLOSE info@cdpinstitute.org ≡ Home About CDP Basics Library General Evaluation Guides Case Studies Vendor Profiles Videos Webinars Use Cases Privacy Blog Newsletter Directory Service Providers Events The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data. Resources For You Join Now The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data. Join Now New Tools! RFP Generator and Vendor Finder Test the beta version of 's interactive RFP Generator and Vendor Finder. Answer questions and within seconds receive a custom-generated RFP and vendor suggestions. Free 30 minute live consultation included! Get started now . Ask Questions on Slack Join other members of the CDP community to ask questions, share answers, and discuss CDP issues. Join now. Use Case Generator Answer a set of carefully chosen questions and receive a comprehensive use case document to guide your CDP projects. Get started. From the Library Stripe Case Study Treasure Data describes how the apparel retailer and lifestyle brand company improved sales and logistics with predictive analytics. Download now . Using Customer Data Across the Enterprise Amperity details the capabilities that make data accessible to everyone who needs it. Download now . The Customer Data Platform Acxiom describes the wide range of capabilities and use cases of CDPs. Download now . From the Video Collection Unlocking the Potential of Your Cutsomer Data Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results. Panel: What Drives Loyalty and How Much Effect Do We Have On It? Andrew Cochrane (SBTech), Francesco Hugony (Sisal), Rinat Halifi (Fiverr), and Daniel Wiesenfeld (J.Jill) discuss driving loyalty. Webinar: B2B Applications For CDPs We sat down with David Raab, founder of the , to discuss the ins and outs of B2B Customer Data Platforms. From the Blog 5 reasons you need a Single Customer View The past year has been a time of worldwide transformation, with businesses facing the stark choice of going under or adapting their ways to meet their customers' requirements. Read more. Unmasking differences between a Marketing Automation tool and a Cutsomer Data Platform Customer Data Platforms are the new shiny toys in town. Read more. How to Use Customer Surveys to Collect Zero-Party Data In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent. Read more. [removed 1/7/18 to reduce spacing] -- Gold Sponsors Sponsors From the Library B2B Orchestration Engines and CaliberMind explain how orchestration engines can help B2B marketers overcome limits of current systems to meet their need for personalization at scale.  Download now . Boston Globe Media Case Study BlueConic describes how Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.  Download now . Future of Personalization Lytics shows how marketers can unify and transform customer data into marketing return on investment. Download now . end middle -- From the Blog CDP Vendors Answer the Skeptics A recent post on this blog listed several common objections raised by Customer Data Platform skeptics. We asked CDP vendors to respond.  Here’s a digest of what they said. See the full answers as comments on the previous post.   Read more. Interview: How Agora Financial Increased Monthly Average Revenue by 167% With A Customer Data Platform We know that personalized marketing delivers the right message to the right person at the right time, but what sort of results can companies expect after executing a website personalization strategy? Agora Financial, a leading digital media company, adopted a customer data platform to execute personalized web campaigns and saw a 167 percent bump in website-specific revenue.   Read more. Replacing “Marketer Controlled” in the CDP Definition Last month’s posts on Customer Data Platform objections and vendor replies have helped to clarify my own thoughts on CDPs. The most important insight has been that the “marketer controlled” piece of the CDP definition really represented the idea that CDPs are packaged software rather than custom development projects.   Read more. end middle -- About Us Facts We educate marketers and marketing technologists about how Customer Data Platforms can solve critical marketing data needs. 275 Resources Completed 19 Education Videos 130 Articles Activities The provides vendor-neutral information about issues, methods, and technology related to customer data management in general and to Customer Data Platforms in particular. Specific activities included publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and an online forum. Read More end middle -- Contact Form Send Message end blue bg -- Gold Sponsors Sponsors end gray sponsors -- The educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the for free access to valuable information and insights. Navigation Home About CDP Basics Library Blog Newsletter Directory Join Now Contact Contact Info info@cdpinstitute.org Signup Join Now © 2021 . Privacy Policy | Terms of Use...